(Journal) — Notes from the studio
Field notes.
Essays, process notes and the occasional strong opinion on branding, type, motion and building websites that work as hard as the brand.
(All) — Latest writing
Strategy
6 min read
Why your brand needs a verb, not a tagline
Taglines describe. Verbs commit. How one word in a strategy workshop can decide what a company does every single day.
Identity
5 min read
The case for fewer colors
Every new brand wants a palette of twelve. The strongest identities we have built use two and a half.
Motion
7 min read
Designing motion that respects the reader
Animation should guide attention, not hijack it. Our rules for motion that feels alive without making anyone dizzy.
Studio
8 min read
What we learned launching 140 brands
Twelve years, fourteen people and a surprising amount of tape. The lessons that survived every project.
Identity
6 min read
Custom type on a startup budget
A bespoke typeface sounds like a luxury. A carefully drawn wordmark and a tuned retail font can get you most of the way there.
Digital
5 min read
A website is a product, not a brochure
The best agency sites we build are treated like software: shipped early, measured weekly and improved forever.