The brief

Freelancers told Ledgerline that banking apps made them anxious. Every red number felt like a judgement. The team wanted a brand and product that felt like a calm accountant in your pocket.

What we made

A pale yellow card that is easy to find in a bag, a typographic identity with generous spacing and an app home screen that shows a single safe-to-spend figure before anything else.

“Norivo changed how our customers feel when they open the app. That is the whole product.” — Sam Okoye, CEO, Ledgerline