Culture
A festival identity built from type alone
Client
Open Hours Festival
Discipline
Campaign & Identity
Industry
Culture
Year
2024
48k
Visitors across four days
120
Unique poster designs generated
0
Stock photos used
The brief
Open Hours opens studios, galleries and workshops across Lisbon for four days every spring. They needed an identity that could flex across 120 venues and still feel like one festival.
What we made
A modular type system where every venue gets its own poster generated from a shared grid. The result reads like a family of posters on the street and a single campaign online.
“The posters became collectibles. People were taking them off the walls on day two.” — Inês Duarte, Director, Open Hours Festival
