Retail

A ceramics shop that feels like the studio

Client

Kiln & Co.

Discipline

Website & Identity

Industry

Retail

Year

2023

Row of stacked pastel ceramic vessels on a sunlit table

(01) — Overview

A ceramics studio selling online for the first time. We designed an identity and a Framer store that feel like walking into the workshop on a sunny afternoon.

4.2%

Online conversion rate at launch

1.4s

Average page load on mobile

+65%

Average order value

(02) — The story

The brief

Kiln & Co. had a loyal local following and a waiting list for every firing. They wanted to sell online without losing the warmth of buying a piece in person.

What we made

Photography shot in the studio’s own light, an identity built from the shapes of their glazes and a store where every product page tells you who threw the piece and when it was fired.

“Customers tell us the website feels like our studio. That was the dream.” — Ana Ferreira, Founder, Kiln & Co.

(Next) — Keep looking

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